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  • April 2020
  • Article
  • Trends in Cognitive Sciences

Digital Emotion Contagion

By: Amit Goldenberg and James J. Gross
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Abstract

People spend considerable time on digital media, and during this time they are often exposed to others’ emotion expressions. This exposure can lead their own emotion expressions to become more like others’ emotion expressions, a process we refer to as digital emotion contagion. This paper reviews the growing literature on digital emotion contagion. After defining emotion contagion, we suggest that one unique feature of digital emotion contagion is that it is mediated by digital media platforms that are motivated to upregulate users’ emotions. We then turn to measurement, consider the challenges of demonstrating that digital emotion contagion has occurred, and determine how these challenges have been addressed. Finally, we call for a greater focus on understanding when emotion contagion effects will be strong versus weak or nonexistent.

Keywords

Emotion; Emotion Contagion; Digital Media; Social Media; Emotions; Media; Online Technology; Measurement and Metrics

Citation

Goldenberg, Amit, and James J. Gross. "Digital Emotion Contagion." Trends in Cognitive Sciences 24, no. 4 (April 2020): 316–328.
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About The Author

Amit Goldenberg

Negotiation, Organizations & Markets
→More Publications

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More from the Authors
  • Social Interactivity in Live Video Experiences Reduces Loneliness By: Benjamin T. Kaveladze, Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren and Melissa C. Thomas-Hunt
  • Megastudies Improve the Impact of Applied Behavioural Science By: Katherine L. Milkman, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, Jens Ludwig, George Loewenstein, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley Whillans, Jonathan Zinman and Angela L. Duckworth
  • Slice Labs: Creating a Fraud-free Online Insurance Platform By: Amit Goldenberg and Max Bazerman
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