Publications
Publications
- Journal of Marketing Research (JMR)
Factors Affecting the Consumption of Market Research: A Path Analysis
By: Rohit Deshpandé and Gerald Zaltman
Citation
Deshpandé, Rohit, and Gerald Zaltman. "Factors Affecting the Consumption of Market Research: A Path Analysis." Journal of Marketing Research (JMR) 19, no. 1 (February 1982): 14–31.