Publications
Publications
- 2018
Escaping the Build Trap: How Effective Product Management Creates Real Value
By: Melissa Perri
Abstract
This book is a guide to getting out of the build trap with great product management. We look at what it means to become and be a product-led organization, which involves four key components: creating a product manager role with the right responsibilities and structure; enabling those product managers with a strategy that promotes good decision making; understanding the process of determining what product to build, through experimentation and optimization; and supporting everyone with the right organizational policies, culture, and rewards to allow product management to thrive.
Keywords
Product And Process Development; Product Management; Customer Focus and Relationships; Value Creation
Citation
Perri, Melissa. Escaping the Build Trap: How Effective Product Management Creates Real Value. 1st ed. Sebastopol, CA: O'Reilly Media, Inc., 2018.