Publications
Publications
- March 2020 (Revised November 2020)
- HBS Case Collection
Thinx, Inc.—Breaking Barriers in Feminine Care
By: Rembrand Koning, Elie Ofek and Nicole Keller
Abstract
An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents.
Keywords
Entrepreneurship; Innovation and Invention; Growth and Development Strategy; Marketing Strategy; United States
Citation
Koning, Rembrand, Elie Ofek, and Nicole Keller. "Thinx, Inc.—Breaking Barriers in Feminine Care." Harvard Business School Case 720-443, March 2020. (Revised November 2020.)