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Luvo (B)

By: José B. Alvarez and Natalie Kindred
  • Format:Print
  • | Language:English
  • | Pages:7
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Abstract

This case, a follow on to HBS No. 517-049 "Luvo," provides a brief look at changes that have occurred at Luvo, now called Performance Kitchen, since the timing of the first case (mid-2016). Set in January 2020, “Luvo (B)” touches on developments such as the company's purchase of a small food retail chain and its "food-is-medicine" strategic positioning, which includes selling to health insurers and other firms in the health care industry.

Keywords

Consumer Behavior; Health; Health Care and Treatment; Nutrition; Food; Strategy; Product Positioning; Product Marketing; Food and Beverage Industry; Agriculture and Agribusiness Industry; Consumer Products Industry; Retail Industry; United States; Canada

Citation

Alvarez, José B., and Natalie Kindred. "Luvo (B)." Harvard Business School Supplement 520-101, April 2020.

About The Author

Jose B. Alvarez

Marketing
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