Publications
Publications
  • Summer 2020
  • Article
  • MIT Sloan Management Review

Want to Make Better Decisions? Start Experimenting

By: Michael Luca and Max Bazerman
  • Format:Print
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Abstract

Four lessons for using randomized controlled experiments to create value for your company and customers

Keywords

Randomized Controlled Experiments; Value Creation; Decision Making

Citation

Luca, Michael, and Max Bazerman. "Want to Make Better Decisions? Start Experimenting." MIT Sloan Management Review 61, no. 4 (Summer 2020).

About The Authors

Michael Luca

Negotiation, Organizations & Markets
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Max H. Bazerman

Negotiation, Organizations & Markets
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