Publications
Publications
- May 2020
- HBS Case Collection
Numenta in 2020: The Future of AI
By: David B. Yoffie, Cameron Armstrong, Mei Tao and Marta Zwierz
Abstract
In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This case explores the challenges of building a business around intellectual property.
Keywords
Artificial Intelligence; Monetization; Information Technology; Strategy; Intellectual Property; Business Model; AI and Machine Learning; Technology Industry
Citation
Yoffie, David B., Cameron Armstrong, Mei Tao, and Marta Zwierz. "Numenta in 2020: The Future of AI." Harvard Business School Case 720-463, May 2020.