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  • August 2020 (Revised June 2021)
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Skillz: Esports and Skill-Based Mobile Gaming

By: Andy Wu, David B. Yoffie and George Gonzalez
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

Founded in 2012, Skillz offered a platform for mobile app developers to monetize skill-based games via prized tournaments. Skillz had over 20,000 registered developers that had created thousands of Skillz-powered games played by over 30 million registered users (gamers). A successful gamer could make hundreds of thousands of dollars playing competitive games of skill. The company had a gross marketplace volume of almost $1 billion in 2019 and over 250 employees primarily in San Francisco, California and Portland, Oregon. CEO Andrew Paradise challenged his leadership team to explore options for accelerating growth.

Keywords

Video Games; Mobile; Esports; Applications and Software; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Information Technology; Digital Platforms; United States

Citation

Wu, Andy, David B. Yoffie, and George Gonzalez. "Skillz: Esports and Skill-Based Mobile Gaming." Harvard Business School Case 721-358, August 2020. (Revised June 2021.)
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About The Authors

Andy Wu

Strategy
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David B. Yoffie

Strategy
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Related Work

    • March 2022
    • Faculty Research

    Skillz: Esports and Skill-Based Mobile Gaming

    By: Andy Wu
    • August 2020 (Revised June 2021)
    • Faculty Research

    Skillz: Esports and Skill-Based Mobile Gaming

    By: Andy Wu, David B. Yoffie and George Gonzalez
Related Work
  • Skillz: Esports and Skill-Based Mobile Gaming By: Andy Wu
  • Skillz: Esports and Skill-Based Mobile Gaming By: Andy Wu, David B. Yoffie and George Gonzalez
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