Publications
Publications
- July 2020
- Top Sales Magazine
Reframing Value in a Crisis
By: Frank V. Cespedes and David Hoffeld
Abstract
Reframing is the process of moving buyers from their current perspective(s) to one that motivates a different response. The current crisis makes this capability more important than ever.
Keywords
Citation
Cespedes, Frank V., and David Hoffeld. "Reframing Value in a Crisis." Top Sales Magazine (July 2020).