Publications
Publications
- 2020
Benchmarking National Customer Orientation in New Markets
By: Rohit Deshpandé, Imran S. Currim and Ofer Mintz
Citation
Deshpandé, Rohit, Imran S. Currim, and Ofer Mintz. "Benchmarking National Customer Orientation in New Markets." Report, Marketing Science Institute, October 2020.