Publications
Publications
- November 2020
- HBS Case Collection
The Rise and Fall of Nokia (Abridged)
By: Juan Alcácer and Tarun Khanna
Abstract
In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was threatened by competition from new lower-cost Asian manufacturers. Apple's 2007 release of its iPhone established an entire new category-the smartphone-immediately popular with users. What were Nokia's missteps over the years? What should Nokia have done differently?
Keywords
Mobile Phones; Smartphones; Wireless Technology; Mobile Technology; Emerging Markets; Technological Innovation; Competitive Strategy; Telecommunications Industry
Citation
Alcácer, Juan, and Tarun Khanna. "The Rise and Fall of Nokia (Abridged)." Harvard Business School Case 721-414, November 2020.
