Publications
Publications
- 2021
- Behavioral Science & Policy
Nudging the Commute: Using Behaviorally-Informed Interventions to Promote Sustainable Transportation
By: Ashley Whillans, Joseph Sherlock, Jessica Roberts, Shibeal O'Flaherty, Lyndsay Gavin, Holly Dykstra and Michael Daly
Abstract
Dramatic reductions in carbon emissions must take place immediately. A human-centric method of reducing environmental impacts is to “nudge” employees away from single-occupancy vehicles (SOVs) toward more sustainable commuting options. While an abundance of research has focused on external determinants of mode choice, we know much less about the behavioral determinants. The field of behavioral science is overdue for a focus on transportation. This paper is meant to facilitate communication between researchers, practitioners, and policymakers in part by developing a behaviorally-informed framework that can be leveraged by policymakers, government, and companies worldwide. We also describe the founding of our multidisciplinary team and outline lessons learned.
Keywords
Behavioral Science; Transportation Demand Management; Commuting; Single-occupancy Vehicle Commutes; Transportation; Behavior; Change; Environmental Sustainability
Citation
Whillans, Ashley, Joseph Sherlock, Jessica Roberts, Shibeal O'Flaherty, Lyndsay Gavin, Holly Dykstra, and Michael Daly. "Nudging the Commute: Using Behaviorally-Informed Interventions to Promote Sustainable Transportation." Behavioral Science & Policy 7, no. 2 (2021): 27–49.