Publications
Publications
- 1999
- Global Marketing Management
Organizing for Worldwide Effectiveness: The Transnational Solution
By: C. A. Bartlett and S. Ghoshal
Keywords
Citation
Bartlett, C. A., and S. Ghoshal. "Organizing for Worldwide Effectiveness: The Transnational Solution." In Global Marketing Management. 4th ed. by J. A. Quelch and C. A. Bartlett. Reading, MA: Addison-Wesley Publishing Company, 1999.