Publications
Publications
- 2021
- HBS Working Paper Series
Assessing the Strength of Network Effects in Social Network Platforms
By: Marco Iansiti
Abstract
Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While newer literature has developed much more sophistication in characterizing network effects, common regulatory perspective often assumes more simplistic views.
Keywords
Social Networks; Platform Competition; Network Effects; Competition; Social Media; Digital Platforms
Citation
Iansiti, Marco. "Assessing the Strength of Network Effects in Social Network Platforms." Harvard Business School Working Paper, No. 21-086, February 2021.