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  • February 2021 (Revised June 2021)
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Brainlab: Imaging a MedTech Future

By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli
  • Format:Print
  • | Language:English
  • | Pages:41
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Abstract

Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing the firm. Thirty years have passed since the self-taught computer programmer Stefan Vilsmeier founded the firm and achieved dominance in many fields. How can he maintain it in the face of this new, powerful, and well-funded competition?

Keywords

Surgery; Robotics; Health Care; Private Healthcare; Pricing; Technology Platform; Acquisition; Business Growth and Maturation; Growth and Development Strategy; Business Strategy; Corporate Strategy; Corporate Entrepreneurship; Health Care and Treatment; Health; Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Applications and Software; Information Infrastructure; Information Technology; Digital Platforms; Health Industry; Europe; Germany; Munich

Citation

Herzlinger, Regina E., Gregory P. Licholai, and Federica Gabrieli. "Brainlab: Imaging a MedTech Future." Harvard Business School Case 321-087, February 2021. (Revised June 2021.)
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About The Author

Regina E. Herzlinger

General Management
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Related Work

    • February 2021 (Revised June 2021)
    • Faculty Research

    Brainlab: Imaging a MedTech Future

    By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli
Related Work
  • Brainlab: Imaging a MedTech Future By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli
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