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  • Article
  • Journal of Service Management

From Words to Pixels: Text and Image Mining Methods for Service Research

By: Francisco Villarroel Ordenes and Shunyuan Zhang
  • Format:Print
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Citation

Ordenes, Francisco Villarroel, and Shunyuan Zhang. "From Words to Pixels: Text and Image Mining Methods for Service Research." Journal of Service Management 30, no. 5 (2019): 593–620.

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Shunyuan Zhang

Marketing
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