Publications
Publications
- March 2021
- HBS Case Collection
Snapp: Scaling Under Sanctions in Iran (B)
By: Meg Rithmire and Gamze Yucaoglu
Abstract
The case opens in November 2020 as Eyad Alkassar and Mahmoud Fouz, co-founders of Iran’s first and leading ride-hailing platform, Snapp, eagerly await the results of the U.S. presidential elections.
The case takes us through the challenging times between November 2019 and November 2020, as the confounders navigated Snapp through an increasingly challenging environment of sanctions, stricter restrictions of big tech companies, and since February 2020, through the operational difficulties exacerbated by the COVID-19 pandemic that shook Iran to its core.
The case highlights the challenges of operating under sanctions and the different ways the co-founders try to find to keep Snapp alive and asks how the U.S. election results could change the environment in which Snapp operates, as the two presidential candidates have vastly different approaches to their policy to Iran.
The case takes us through the challenging times between November 2019 and November 2020, as the confounders navigated Snapp through an increasingly challenging environment of sanctions, stricter restrictions of big tech companies, and since February 2020, through the operational difficulties exacerbated by the COVID-19 pandemic that shook Iran to its core.
The case highlights the challenges of operating under sanctions and the different ways the co-founders try to find to keep Snapp alive and asks how the U.S. election results could change the environment in which Snapp operates, as the two presidential candidates have vastly different approaches to their policy to Iran.
Keywords
Sanctions; Change Management; Disruption; Volatility; Decision Choices and Conditions; Cross-Cultural and Cross-Border Issues; Government and Politics; International Relations; National Security; Crisis Management; Risk Management; Health Pandemics; Transportation Industry; Middle East; Iran
Citation
Rithmire, Meg, and Gamze Yucaoglu. "Snapp: Scaling Under Sanctions in Iran (B)." Harvard Business School Supplement 721-036, March 2021.
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