Skip to Main Content
HBS Home
About
Academic Programs
Alumni
Faculty & Research
Baker Library
Giving
Harvard Business Review
Initiatives
News
Recruit
Map / Directions
Faculty & Research
Faculty
Research
Featured Topics
Academic Units
…
→
Harvard Business School
→
Faculty & Research
→
Publications
Publications
April 2021
Teaching Note
HBS Case Collection
Hot Wheels at Mattel: Reinventing the Wheel
By:
Elie Ofek
, Andres Terech and Lisa Shaughnessy
Format:
Print
|
Language:
English
|
Pages:
24
ShareBar
Citation
Ofek, Elie, Andres Terech, and Lisa Shaughnessy. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Teaching Note 521-720, April 2021.
Purchase
About The Author
Elie Ofek
Marketing
→
More Publications
More from the Authors
February 2022
Faculty Research
Mary Kay Inc.: Enriching Women's Lives while Embracing Change
By:
Elie Ofek
and Julia Kelley
February 2022 (Revised March 2022)
Faculty Research
Aleph Farms: A New Culture of Meat
By:
Elie Ofek
and Jeff Huizinga
November 2021
Management Science
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and
Elie Ofek
More from the Authors
Mary Kay Inc.: Enriching Women's Lives while Embracing Change
By: Elie Ofek and Julia Kelley
Aleph Farms: A New Culture of Meat
By: Elie Ofek and Jeff Huizinga
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
