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April 2021
Teaching Note
HBS Case Collection
Hot Wheels: Launching the Mixed-Play Experience
By:
Elie Ofek
and Andres Terech
Format:
Print
|
Language:
English
|
Pages:
27
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Citation
Ofek, Elie, and Andres Terech. "Hot Wheels: Launching the Mixed-Play Experience." Harvard Business School Teaching Note 521-721, April 2021.
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About The Author
Elie Ofek
Marketing
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More Publications
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Lowe’s: Improving the Total Home Strategy
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More from the Authors
Net Revenue Retention: Unpacking the Dynamics of Customer Monetization
By: Elie Ofek, Barak Libai and Eitan Muller
Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect
By: Elie Ofek
Lowe’s: Improving the Total Home Strategy
By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani