June 2021
Supplement
HBS Case Collection

Reversing Course on a Reverse E-Auction (D)

By: Kym Lew Nelson, James K. Sebenius and Alex Green

Format:Print
| Language:English
| Pages:2

Abstract

Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a product used by her own division, things turn out to be much more complex, revealing the benefits and drawbacks of using the tool to reduce prices, maintain supplier relationship and garner savings for the company.

Keywords

Reverse E-auctions; Bids and Bidding; Auctions; Complexity; Cost vs Benefits

Citation

Lew Nelson, Kym, James K. Sebenius, and Alex Green. "Reversing Course on a Reverse E-Auction (D)." Harvard Business School Supplement 921-054, June 2021.