Publications
Publications
- 2017
- Dear CEO: 50 Personal Letters from the World's Leading Business Thinkers
Put the Customers' Money Where Your Mouth Is
By: Marco Bertini
Citation
Bertini, Marco. "Put the Customers' Money Where Your Mouth Is." In Dear CEO: 50 Personal Letters from the World's Leading Business Thinkers, by Stuart Crainer and Des Dearlove, 19–21. London: Bloomsbury Business, 2017.