Publications
Publications
  • May 2012
  • Article
  • Harvard Business Review

Do Social Deal Sites Really Work?

By: Marco Bertini, Luc Wathieu, Betsy Page Sigman and Michael I. Norton
  • Format:Print
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Citation

Bertini, Marco, Luc Wathieu, Betsy Page Sigman, and Michael I. Norton. "Do Social Deal Sites Really Work?" Harvard Business Review 90, no. 5 (May 2012): 139–141.

About The Authors

Marco Bertini

Marketing
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Michael I. Norton

Negotiation, Organizations & Markets
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