Publications
Publications
- June 2021
- HBS Case Collection
HelloSelf: Search
By: John R. Wells and Benjamin Weinstock
Abstract
In August 2018, after nearly six months of searching, Charles Wells was convinced that he should found HelloSelf to help people improve their sense of mental wellbeing. Those feeling mentally unwell would receive support from fully qualified clinical psychotherapists, while those feeling good would receive coaching and support to feel even better. Having researched a wide range of opportunities in the “BrainTech” space, including measuring brain function in job recruiting and brain-machine interfaces to control equipment, Wells had concluded that the search for mental wellness was the problem he would commit to solving. Now he had to develop a business model that would help turn HelloSelf into a successful enterprise and shape his launch strategy.
Keywords
Citation
Wells, John R., and Benjamin Weinstock. "HelloSelf: Search." Harvard Business School Case 721-484, June 2021.