Publications
Publications
- 2021
The Situational Samaritan: How and Why Marketplace Conditions Shape Prosocial Consumer Behaviors
By: Julia von Schuckmann, Lucia S.G. Barrios, Grant E. Donnelly and Marco Bertini
Citation
von Schuckmann, Julia, Lucia S.G. Barrios, Grant E. Donnelly, and Marco Bertini. "The Situational Samaritan: How and Why Marketplace Conditions Shape Prosocial Consumer Behaviors." Working Paper, 2021.