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If Customer Relationships Matter, Why Do Businesses Play Tricks with Their Prices?

By: Julia von Schuckmann, Marco Bertini and Ann Kronrod
  • Language:English
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Citation

von Schuckmann, Julia, Marco Bertini, and Ann Kronrod. "If Customer Relationships Matter, Why Do Businesses Play Tricks with Their Prices?" Working Paper, 2021.

About The Author

Marco Bertini

Marketing
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