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Online Discounting: Who is Leading the Race to the Bottom?

By: Ayelet Israeli, Eric Anderson and Anne Coughlan
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Abstract

A short review of the finidings in: Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564.

Keywords

Pricing; Price Policies; Pricing Policies; Discounting; Retailing; Retailing Industry; Minimum Advertised Price; Ecommerce; E-Commerce Strategy; E-commerce; Price; Distribution Channels; Distribution; Online Advertising; Retail Industry; Technology Industry; Advertising Industry; United States

Citation

Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Online Discounting: Who is Leading the Race to the Bottom?" Harvard Business Review 94, no. 3 (March 2016): 24–24. (Idea Watch.)

About The Author

Ayelet Israeli

Marketing
→More Publications

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    Banorte Móvil: Data-Driven Mobile Growth

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More from the Authors
  • Banorte Móvil: Data-Driven Mobile Growth By: Ayelet Israeli and Carla Larangeira
  • Eliminating Unintended Bias in Personalized Policies Using Bias-Eliminating Adapted Trees (BEAT) By: Eva Ascarza and Ayelet Israeli
  • AptDeco: Circular Economy Furniture Marketplace By: Ayelet Israeli
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