Publications
Publications
  • November – December 1993
  • Response
  • Harvard Business Review

'Is It Too Late for Pacer to Change Course?' A Response to 'When New Products and Customer Loyalty Collide'

By: D. A. Leonard-Barton
  • Format:Print
  • | Pages:4
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Keywords

Change; Product

Citation

Leonard-Barton, D. A. "'Is It Too Late for Pacer to Change Course?' A Response to 'When New Products and Customer Loyalty Collide'." Harvard Business Review 71, no. 6 (November–December 1993): 25–28.

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