Publications
Publications
- 2021
NiPay's Pricing Conundrum
By: Marco Bertini and Oded Koenigsberg
Abstract
NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to transact either online or via a mobile device.
Keywords
Citation
Bertini, Marco, and Oded Koenigsberg. "NiPay's Pricing Conundrum." London Business School Case, 2021. Electronic.