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Mobileye 2021: Robotaxi and/or Consumer AV?

By: David B. Yoffie
  • Format:Print
  • | Language:English
  • | Pages:10
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Abstract

The Mobileye 2021 case is a strategy case developed for the Strategy & Technology course, which is a second year elective at Harvard Business School. The primary purpose of the case is to teach the framework, “Look Forward, Reason Back,” which is described in David Yoffie and Michael Cusumano’s book, Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs (HarperBusiness 2015).

Keywords

Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Auto Industry; Technology Industry; Transportation Industry; Israel

Citation

Yoffie, David B. "Mobileye 2021: Robotaxi and/or Consumer AV?" Harvard Business School Teaching Note 722-382, January 2022.

About The Author

David B. Yoffie

Strategy
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