Publications
Publications
- March 2022
- HBS Case Collection
Auto Mag (Abridged)
By: David E. Bell
Abstract
A young HBS graduate purchases a publisher of specialty magazines that advertises second hand cars, boats, trucks, etc. The magazines carry photographs and a brief description of each article for sale. The company faces the problem of deciding on how many magazines to drop off at each distribution point. Teaching objectives: relevant costs which are not always obvious, simple forecasting, and shortcomings of critical fractile analysis.
Keywords
Citation
Bell, David E. "Auto Mag (Abridged)." Harvard Business School Case 122-096, March 2022.