Publications
Publications
  • June 2022 (Revised October 2022)
  • Supplement
  • HBS Case Collection

Bosch (B): Entering the Electric Bike Market

By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann and Sven Jung
  • Format:Print
  • | Language:English
  • | Pages:4
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Citation

Casadesus-Masanell, Ramon, Oliver Gassmann, Felix Wortmann, and Sven Jung. "Bosch (B): Entering the Electric Bike Market." Harvard Business School Supplement 722-460, June 2022. (Revised October 2022.)

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Ramon Casadesus-Masanell

Strategy
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