Publications
Publications
- June 2022
- HBS Case Collection
Bosch (B): Entering the Electric Bike Market
By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann and Sven Jung
Citation
Casadesus-Masanell, Ramon, Oliver Gassmann, Felix Wortmann, and Sven Jung. "Bosch (B): Entering the Electric Bike Market." Harvard Business School Supplement 722-460, June 2022.