July 2022
Case
HBS Case Collection

Kovi: Changing Brazil’s Mobility Landscape

By: Lynda M. Applegate, Michael Norris and Alexis Lefort

Format:Print
| Language:English
| Pages:32

Abstract

Kovi, a car rental startup located in São Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar Milani Neto, as he evaluates options for growing the company.

Keywords

Ridesharing; Entrepreneurship; Growth and Development Strategy; Business Startups; Developing Countries and Economies; Auto Industry; Brazil; Mexico; Latin America

Citation

Applegate, Lynda M., Michael Norris, and Alexis Lefort. "Kovi: Changing Brazil’s Mobility Landscape." Harvard Business School Case 823-028, July 2022.