Publications
Publications
- December 1985 (Revised October 1986)
- HBS Case Collection
J.C. Penney (A)
Abstract
An assistant treasurer at J.C. Penney is looking at various alternatives for financing the company's $2.5 billion store expansion and modernization program. The case provides a listing of different ways/capital markets issues to obtain this financing. Designed to be used as an introduction to capital markets.
Keywords
Organizational Change and Adaptation; Expansion; Capital Markets; Financing and Loans; Retail Industry; United States
Citation
Mason, Scott P. "J.C. Penney (A)." Harvard Business School Case 286-048, December 1985. (Revised October 1986.)