Publications
Publications
- 2003
- AMA Educators' Proceedings
Intimacy: An Overlooked Dimension of Marketing Relationships
By: Tuba Ustuner and Rohit Deshpandé
Citation
Ustuner, Tuba, and Rohit Deshpandé. "Intimacy: An Overlooked Dimension of Marketing Relationships." AMA Educators' Proceedings 14 (2003): 134–135.