Publications
Publications
- 1984
- AMA Educators' Proceedings
Theoretical Myopia: The Discipline of Marketing and the Hierarchy of the Sciences
By: Rohit Deshpandé
Citation
Deshpandé, Rohit. "Theoretical Myopia: The Discipline of Marketing and the Hierarchy of the Sciences." AMA Educators' Proceedings (1984): 18–21. (Scientific Method in Marketing.)