Publications
Publications
- 1984
- AMA Educators' Proceedings
The Development of Choice Tactics in Low Involvement Situations
By: Mary Zimmer and Rohit Deshpandé
Citation
Zimmer, Mary, and Rohit Deshpandé. "The Development of Choice Tactics in Low Involvement Situations." AMA Educators' Proceedings (1984): 220–223. (Scientific Method in Marketing, Chicago.)