Publications
Publications
- 1983
- AMA Educators' Proceedings
Consumer Decision Making: Strategies, Cognitive Effort, and Perceived Risk
By: Rohit Deshpandé and Wayne D. Hoyer
Citation
Deshpandé, Rohit, and Wayne D. Hoyer. "Consumer Decision Making: Strategies, Cognitive Effort, and Perceived Risk." AMA Educators' Proceedings (1983): 88–91.