Publications
Publications
- 1982
- AMA Educators' Proceedings
Cross-Cultural Influences on Buyer Behavior: The Impact of Hispanic Ethnicity
By: Rohit Deshpandé and Wayne D. Hoyer
Citation
Deshpandé, Rohit, and Wayne D. Hoyer. "Cross-Cultural Influences on Buyer Behavior: The Impact of Hispanic Ethnicity." AMA Educators' Proceedings (1982): 89–92.