Publications
Publications
- 1980
- Proceedings of the Annual Meeting of the Southern Marketing Association
The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects
By: Rohit Deshpandé
Citation
Deshpandé, Rohit. "The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects." Proceedings of the Annual Meeting of the Southern Marketing Association (1980): 482–485.