Publications
Publications
- 1979
- AMA Educators' Proceedings
The Use of Buying Decision Rules by the Elderly: Public Policy Implications of Perceived Post-Purchase Dissatisfaction
By: Rohit Deshpandé and S. Krishnan
Citation
Deshpandé, Rohit, and S. Krishnan. "The Use of Buying Decision Rules by the Elderly: Public Policy Implications of Perceived Post-Purchase Dissatisfaction." AMA Educators' Proceedings (1979): 583–588.