Publications
Publications
- 1985
- A Strategic Approach to Business Marketing
The Use of Market Research in Industrial Organizations
By: Rohit Deshpandé and G. Zaltman
Citation
Deshpandé, Rohit, and G. Zaltman. "The Use of Market Research in Industrial Organizations." In A Strategic Approach to Business Marketing, edited by Robert Spekman and David Wilson, 58–66. American Marketing Association, 1985.