Publications
Publications
- 1979
- Management Principles for Nonprofit Agencies and Organizations
Marketing Management
By: Rohit Deshpandé
Citation
Deshpandé, Rohit. "Marketing Management." Chap. 10 in Management Principles for Nonprofit Agencies and Organizations, edited by G. Zaltman, 363–400. New York, NY: AMACOM, 1979.