Publications
Publications
- 2020
The Ellen MacArthur Foundation: Accelerating a Circular Economy for Plastic Packaging
Abstract
Plastic has become essential to global day-to-day activities, yet it is also causing extreme environmental degradation. Many leaders in the plastics industry are starting to question its sustainability. This case presents insights into the future of the plastic packaging industry. Students will follow Sander Defruyt of the Ellen MacArthur Foundation (EMF) and his New Plastics Economy initiative that aims to engage industry-leading companies-such as Amcor, Danone, SC Johnson, Coca-Cola, and L'Oreal-to work toward a common goal of creating a circular economy and reducing unsustainable plastic packaging. The case highlights how a circular economy is not possible within the current system and that industry actors need to rethink the entire plastics market to implement sustainable changes.
Keywords
Plastic Waste; Environmental Sustainability; Cooperation; Supply Chain Management; Corporate Social Responsibility and Impact; Consumer Products Industry
Citation
Hoffman, Andrew J. "The Ellen MacArthur Foundation: Accelerating a Circular Economy for Plastic Packaging." William Davidson Institute Case 9-550-406, 2020.