Publications
Publications
- February 2024
- HBS Case Collection
SundaySky: Changing Customer Experiences Through Personalized Video
By: David C. Edelman and James Barnett
Abstract
In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new generative artificial intelligence (AI) assistant.
Keywords
Advertising; Marketing; Strategy; Technology Adoption; Advertising Industry; Technology Industry; United States
Citation
Edelman, David C., and James Barnett. "SundaySky: Changing Customer Experiences Through Personalized Video." Harvard Business School Case 524-013, February 2024.