Publications
Publications
- February 2024
- HBS Case Collection
TimeCredit
Abstract
TimeCredit is an artificial intelligence (AI) startup that is developing large language models (LLMs) to generate accounting memos. The case follows Ndonga Sagnia, a Gambian Harvard Business School MBA student with an accounting background, as she decides how much money to raise for her early-stage venture. The case also covers the challenges of finding a technical cofounder, initial equity allocation decisions, and the implications of the market context and founder identity for fundraising choices.
Keywords
Accounting; Business Startups; Entrepreneurship; Financing and Loans; AI and Machine Learning; Entrepreneurial Finance; Identity; Technology Industry
Citation
Colonnelli, Emanuele, Raymond Kluender, and Shai Benjamin Bernstein. "TimeCredit." Harvard Business School Case 824-139, February 2024.