Publications
Publications
- March 1989 (Revised October 1994)
- HBS Case Collection
Philip Morris Companies and Kraft, Inc.
Abstract
Gives students the opportunity to explore the effect of substantial free cash flow on corporate acquisition and operating strategies. Students are also given the opportunity to extract information from the common stock prices of the participating firms. A variety of valuation techniques are employed to assess the plausibility of a restructuring plan.
Keywords
Citation
Ruback, Richard S. "Philip Morris Companies and Kraft, Inc." Harvard Business School Case 289-045, March 1989. (Revised October 1994.)