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  • October 1990
  • Case
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Parenting Magazine

By: William A. Sahlman
  • Format:Print
  • | Pages:24
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Abstract

Describes a set of decisions confronting Robin Wolaner, who is negotiating with representatives of Time Inc. about investing in a project to launch a new magazine called Parenting. The negotiations have reached an impasse. Among the issues to be considered are the following: 1) How do you assess the opportunity that Wolaner has identified? 2) How much money does Wolaner need? From whom should the capital be raised? 3) Is the proposed deal with Time Inc. reasonable? From whose perspective? What changes, if any, should be made to the deal? 4) What should Wolaner do?

Keywords

Business or Company Management; Decision Choices and Conditions; Negotiation; Negotiation Deal; Valuation; Venture Capital; Financing and Loans; Outcome or Result; Risk and Uncertainty; Projects; Journals and Magazines; Journalism and News Industry; Publishing Industry

Citation

Sahlman, William A. "Parenting Magazine." Harvard Business School Case 291-015, October 1990.
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About The Author

William A. Sahlman

Entrepreneurial Management
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