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Publications
Publications
2001
Case
SmithKline Beecham (SB)
By:
R. Lal
Format:
Print
|
Language:
English
ShareBar
Keywords
Pharmaceutical Industry
Citation
Lal, R. "SmithKline Beecham (SB)." 2001.
About The Author
Rajiv Lal
Marketing
→
More Publications
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January 2024
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Rajiv Lal
,
Forest L. Reinhardt
and Natalie Kindred
June 2023 (Revised September 2023)
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Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)
By:
Sunil Gupta
,
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and Celine Chammas
April 2023 (Revised August 2023)
Faculty Research
Adobe's Customer Journey
By:
Sunil Gupta
,
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and Celine Chammas
More from the Author
Sprouts Farmers Market
By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)
By: Sunil Gupta, Rajiv Lal and Celine Chammas
Adobe's Customer Journey
By: Sunil Gupta, Rajiv Lal and Celine Chammas