Publications
Publications
- January 1971 (Revised August 1984)
- HBS Case Collection
Dansk Designs Ltd.
Abstract
Dansk Designs Ltd., a supplier of high quality, highly designed tableware products, plans to enter a new product area in housewares. Past growth and anticipated future expansion make organizational changes necessary. Overseas operations, design changes, supplier relations, quality control, marketing strategy, and competition all have impact on the organizational structure.
Keywords
Organizational Change and Adaptation; Growth Management; Expansion; Organizational Structure; Consumer Products Industry
Citation
Rosenblum, John W. "Dansk Designs Ltd." Harvard Business School Case 371-288, January 1971. (Revised August 1984.)