Publications
Publications
- September 1972 (Revised September 1983)
- HBS Case Collection
Timex Corp.
Abstract
The evolution of Timex from its inception in the 1940s to its position as a leading multinational watch manufacturer in the early 1970s. Focuses on Timex's strategy for marketing, on a worldwide basis, and its line of inexpensive watches.
Keywords
Product; Marketing Strategy; Multinational Firms and Management; Global Strategy; Manufacturing Industry; Apparel and Accessories Industry
Citation
Knickerbocker, Frederick T. "Timex Corp." Harvard Business School Case 373-080, September 1972. (Revised September 1983.)